Free SEO audit tools we recommend

Google's first-party dashboard for how your site performs in Search. It is the source of truth for indexing status, the queries you actually rank for, click-through rates, and Core Web Vitals on real users. Setting it up is the single highest-leverage SEO action for any new site.

Free web and app analytics that ties traffic to engagement and conversions. Pair it with Search Console to see which organic queries drive the visits that actually become leads or sales. The default reports are enough for most small businesses; explorations unlock deeper funnel and attribution analysis.

Microsoft's equivalent of Search Console for Bing and, by extension, ChatGPT and Copilot search results. Free site explorer, keyword research, and back-link data are unusually generous. Worth setting up even if you mostly care about Google, because it is now a window into AI-search visibility.

A free product from Ahrefs available to anyone who can verify ownership of a website. You get site audit, organic keyword data, and a usable view of your back-link profile without paying for the full Ahrefs subscription. The closest thing to enterprise SEO data on a free tier.

Google's official performance tester, combining lab metrics from Lighthouse with field data from real Chrome users. It returns a Core Web Vitals score and a prioritized list of fixes for LCP, INP, and CLS. Use it before and after every site change that touches images, scripts, or fonts.

A desktop crawler that scans up to 500 URLs for free and reveals broken links, redirect chains, missing titles and metas, duplicate content, and orphan pages. Indispensable for technical audits on small sites and for spot-checking sections of larger ones. Runs on Mac, Windows, and Linux.

Google's official tool to check that your structured data (schema.org) is valid and eligible for rich results in Search. Paste a URL or code snippet and it tells you exactly which rich-result types your page qualifies for and which fields are missing. Use it after every change to FAQ, product, article, or local-business markup.

A free Chrome extension that exposes a page's title, meta description, headings, canonical, OpenGraph, robots, and structured data in one panel. The fastest way to QA your own pages before publishing or to reverse-engineer what a competitor is doing on-page. No account required.