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    Social media content calendar template

    A plug-and-play content calendar template that organizes your social media posting across Instagram, LinkedIn, Facebook, and TikTok. Includes content pillars, posting cadence, and hashtag strategy.

    We collected the strongest free, public social-media calendar templates and how-to guides. Pick a template that matches your stack (Notion, Trello, Airtable) and pair it with one of the cadence guides below from Buffer, Hootsuite, or Later.

    Notion content calendar template

    A free Notion template with a database of posts, status, channel, and publish date. One-click duplicate into your workspace.

    Notion social media planner

    Multi-channel social planner built on Notion databases, with views by week, channel, and status. A solid all-in-one planner for small teams.

    Notion editorial calendar template

    Editorial-focused calendar for blogs, newsletters, and longer content. Pairs well with the social planner above when content is repurposed across channels.

    Trello editorial calendar template

    Free Trello board for planning, drafting, and approving social posts using a Kanban flow. The simplest option for very small teams.

    Airtable social media calendar

    Airtable base with linked tables for campaigns, posts, and assets, plus a calendar view. Best when you need approvals and asset tracking in one place.

    Hootsuite social media templates

    Hootsuite's free pack of social-media templates and a step-by-step guide for filling them in. Includes a Google Sheets calendar download.

    Buffer content calendar guide

    Buffer's long-form guide on building a content calendar from zero, with examples and screenshots. Good companion read after picking a template.

    Later content calendar guide

    Later's playbook on planning a month of social posts, including a downloadable framework. Especially useful for Instagram and TikTok-led brands.

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